20th
Who to blame? Rappers and New Jerseyans:
Summer 2010: Rap songs glorifying Four Loko proliferate. Examples: Killah Kid Kriz’s “Loko Is My Liquor” and Ricosuave’s “So Loko (4 Loko Anthem),” which includes the stanza “I know Jesus turned water into wine / But he woulda turned it to Four Loko at a party of mine.”
September 2010: After a Four Loko-infused bender sickens 17 students and six visitors, New Jersey’s Ramapo College bans the drink.